Data Preparation Archives

Fuzzy Matching Demo: Inconsistent Company Names

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Fuzzy matching use case. We improve data quality when loading data into BigQuery using Trifacta software, which simplifies the process.

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Fuzzy matching is a technique used to match text strings that may be less than 100% perfect. We use it in web searches, data quality, etc.

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This post helps to understand BigQuery’s internal design and how efficiently to load, replicate or migrate data into it.